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Why You Should Use WordPress to Build Your Business Website

June 6, 2024
WordPress Logo.

You already know that developing a strong online presence is important for your business, but building a website can feel overwhelming. WordPress is a powerful, user-friendly platform that lets anyone create a professional-looking website without having to learn coding.

Massey University homepage highlighting the type of websites built on WordPress.

In fact, over 43% of websites on the internet are using WordPress as their content management system. WordPress is not just for small to medium-sized businesses. Did you know that many top brands build their websites on WordPress? Companies like Massey University, The New York Times, Vogue, The Walt Disney Company, This is Finland, and Spotify Newsroom all have websites built on WordPress.

This is why Susan, the fictional owner of Balanced You, a personal training program, chose to use WordPress when building the website for her business.

What is WordPress?

WordPress is free, open-source software that you can customise to fit the needs of your business. Think of it like Legos: you don’t have to be an engineer to build something stunning; you just have to put the right pieces together.

While WordPress itself is free, you will still need a domain name and hosting. You need somewhere for your new website to live in order for people to find it, and Webbros can help you with that.

Why Choose WordPress?

There are many reasons that WordPress is a top choice for building your new website, and we’ve highlighted the top features below.

WordPress homepage highlighting powerful features to build your website.

  1. Affordable – Building and maintaining a WordPress site is significantly less expensive than a custom-coded site. Even if you don’t take the DIY approach, it takes substantially fewer hours to design and develop a site on WordPress versus going the custom-coded route. It also saves additional money in the long run as you make some changes yourself rather than relying on a developer for every small change you’d like to make.Affordability is one of the main reasons Susan chose WordPress as the platform to build her website on as she is on a tight budget as she gets her business off the ground. While she had help with the design and layout of her site, she feels confident moving forward that she’ll be able to make updates as her business grows.
  2. User-friendly – There’s no need to be a coding whiz with WordPress. Its intuitive interface allows you to easily add content, create pages, and share your business with your target market.Susan is able to easily add content to service pages, create blog posts about her fitness programs, and highlight client testimonials and success stories—all with no coding involved!
  3. Customisable and flexible – With the many themes and plugins available, you’re able to easily create a website that reflects your brand and includes the functionality you need.Plugins offer the flexibility Susan needs for Balanced You. They allow her to integrate with her social media channels to share motivational content, and she’s also able to add an online booking feature that helps to streamline her business.
    A screenshot depicting the wide variety of themes available from WordPress.
  4. Community support – Since WordPress is open-source software, community is at its core. You’ll find a ton of forums that will help with answers to your questions and assist with troubleshooting.You better believe that Susan has had questions along the way! Through forums and tutorials, she’s been able to troubleshoot issues as she has made updates website.
  5. Excellent for SEO – WordPress was built with search engines in mind. It utilises semantic markup which means that specific tags are used to define content such as titles, headings paragraphs, and image alt tags. Search engines can interpret this data much easier than plain HTML, which helps increase your website’s visibility in search results.Susan heard that Google loves WordPress websites, which is one of the reasons she initially chose to use it. Along the way, she learned that WordPress is coded with semantic markup and she added the Yoast SEO plugin to help her optimise her content and get found by search engines.
  6. Security features – Keeping your website secure is essential. WordPress comes with built-in security features and receives regular updates to address any vulnerabilities. Installing a plugin like Wordfence Security provides malware detection, firewall protection, and login security features.Susan also discovered that her hosting company plays a vital role in maintaining security for her website. Hiring a website developer was a no-brainer to help her maintain her site and ensure it’s secure.
    A computer screen depicts a padlock on a shield indicating that the website is secure.
  7. Accessibility features – WordPress is serious about accessibility and adheres to the Web Content Accessibility Guidelines (WCAG). In addition to accessibility, there are many plugins that you can use to translate your site into multiple languages allowing you to reach a larger audience.Just as Susan is passionate about everyone having access to fitness through Balanced You, she also wants to ensure that her website is accessible to everyone, even if they have a disability. That’s why she chose Neve, a theme by Themeisle that she was able to get help customising to fit her business needs perfectly.
  8. Powerful content management system – WordPress is designed for creating and managing content. You can easily add, edit, and manage your website content, including text, images, videos, and more. You can even embed social media content to keep your website fresh and engaging.For Susan, this means she can regularly publish new blog posts featuring specific workouts for her clients, and she can include both images and videos that she uploads to her website.
    A screenshot of WordPress’s Media Library for managing content.
  9. Scalability – As your business grows, your website can grow with it. WordPress can handle anything from simple websites to complex e-commerce stores and membership sites.As Balanced You grows, Susan has the flexibility to add products for sale, online scheduling, and newsletter integration all without having to rebuild her website. Better yet, as her business gets busier, she can hire a Webbros developer to tackle those projects for her.
  10. Mobile-friendly – Most WordPress themes are responsive which means that they readily adapt to different screen sizes. This is key in today’s landscape as Google prioritises mobile-friendly websites in search results.Susan understands that she needs to meet her clients where they are, and that means on their mobile devices.Most of her clients are busy mums and that means they are accessing information through their mobile phones, which means the Balanced You website needs to be easy to navigate on a small screen.

Whether you’re a plumber, a bakery, or a yoga instructor, WordPress can help you create a website that showcases your business and drives results.

Ready to get started with WordPress but not sure if you should tackle building your website yourself? We can help! Contact Webbros today to discuss your website needs and get a free quote.